About | UNFAIR

If you're reading this, you're probably tired of swiping into the void. Welcome to the club — I was there not so long ago.

The invisible guy on Tinder

In 2022, I was 26, had an apartment in Lyon, a stable job in digital marketing, and... zero dates for 8 months. Post-COVID, everyone was on dating apps — and I was invisible.

Yet, I was on Tinder, Bumble, Happn. I swiped every night. Result? 2-3 matches per week, half of which never responded. And those who did? Ghosted after 4 messages.

I kept thinking: "Maybe I'm the problem".

And honestly? I was.

The wake-up call

One evening, a friend (way more "confident" than me) showed me his Tinder. The guy had 47 pending matches. We're the same age, not that different physically. The difference?

His photos told a story (travel, parties, sports)
His bio made you laugh in 2 lines
His opening messages were never "Hey what's up"

Me? Mirror selfie, bio "I like music and travel", and "Hey" as an opener.

I was a walking cliché.

2 years of intensive testing

I spent the next 2 years testing everything:

Redid my photos 6 times (with friends, then with a photographer)
Tested 50+ different bios
Analyzed my conversations that worked vs those that failed
Read studies on attractiveness and dating psychology
Paid coaches (some terrible, others amazing)

The results followed:

From 2-3 matches/week to 15-20 matches/week
Response rate went from 20% to 65%
First date in 3 days instead of 3 months

And most importantly: I met incredible women. Real connections.

Why UNFAIR exists

In 2025, friends kept asking me for help with their profiles. I spent hours rewriting their bios, suggesting photos, telling them what to reply.

Then I thought: "What if an AI could do this instantly?"

UNFAIR was born from this idea. Not to cheat. Not to manipulate. But to give regular guys the same advantages as those who naturally understood the rules.

What I believe

Your worth isn't defined by your match count. Dating apps are a game with rules. Once you understand them, everything changes.
Being authentic can be learned. Ironically, it's by working on your profile that you discover what makes you unique.
Nobody is born with "game". It's a skill. And like any skill, it can be developed.

Today

I'm 30 years old. I've been in a relationship for 1 year with a girl I met on... Hinge (yes, apps really work when you know how to use them).

But UNFAIR is my mission. Because I know what it feels like to be invisible. To wonder if you'll end up alone. To watch your friends in relationships while you're swiping into the void on a Sunday night.

You're not hopeless. You just need the right tools.